Maserati Sales In America: 2002 – 2011

2012 Maserati GranCabrio Sport Red roof down

In the United States, Maserati sold 2321 cars in 2011. That’s more than Bentley sold but less than half as many as smart. Not that smart and Maserati are direct competitors. Because they aren’t. But there is the whole European two-seat thing going on at both brands. 

Anyhow, 2011 proved to be a favoloso year for Maserati. Sales jumped 22.4% in an overall market which rose just 10.3%. In the last decade, only Maserati’s booming years of 2007 and 2008 were better. Maserati USA’s 2011 sales total was 2.7 times better than it was a decade ago. 

And there’s better news, at least for Maserati’s output; if not for its image: the 2013 Kubang is likely going to do for Maserati what the Cayenne did for Porsche

Study the chart below for a closer look at what Fiat-owned Maserati has been able to accomplish over the last ten years in America. An already-published chart just like this one lays out Bentley’s decade-long accomplishments. It’s worth a look.