Starting in 1999 when Hyundai sold one out of every hundred new cars registered in America, to 2001 when Hyundai doubled its market share in just two years, to 2009 when the company’s market share more than doubled, Hyundai is now parked at 4.6% of the overall U.S. automobile market. Parked? That’s probably far too strong a word. Based on trends over the last twelve years, if Hyundai doesn’t increase its U.S. market share, that’d be a colossal disappointment, particularly given the advent of a new Elantra, the terrific 2012 Hyundai Accent Autoguide.com covered yesterday, and the sporty 2012 Hyundai Veloster revealed in Detroit.
While we’re on the subject of U.S. auto-selling market share, there are nine other significant swings from 2010, as contrasted with the company’s 2009 numbers, posted below the Hyundai chart.
Ford: up to 15.1% from 13.8%
Chevrolet: up to 13.5% from 12.8%
Toyota: down to 12.8% from 14.3%
Honda: down to 9.5% from 10%
Nissan: up to 6.9% from 6.6%
GMC: up to 2.9% from 2.4%
Jeep: up to 2.5% from 2.2%
Scion: down to 0.4% from 0.6%
Suzuki: down to 0.2% from 0.4%