The Mini brand accounted for 14.7% of all BMW Group USA volume in December 2012 and 19% in the full calendar year of 2012. Overall, Mini sales rose 15% in 2012 compared to 2011’s 57,511 U.S. sales.
Of the 8612 extra Mini sales, 2371 occurred because of the Roadster, which wasn’t on sale in 2011. The Coupe, which only found 953 in the latter stages of 2011, increased its total by 1927 units. Cooper Hardtop sales grew 4.3%, or 1211 units. And the Countryman, Mini’s second-best-selling variant in America, generated an extra 4329 sales, a 25.9% increase.
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