The Chrysler Ypsilon is a subcompact hatchback that was produced by Fiat Chrysler Automobiles (FCA) from 2011 to 2022. It was originally developed by the Italian automaker Fiat and was based on the Fiat Panda. The Ypsilon was sold in Europe, North Africa, and the Middle East. It was marketed as a stylish and affordable city car.
Chrysler Ypsilon Overview
The Chrysler Ypsilon is an interesting vehicle in the context of automotive branding and market positioning. The Ypsilon is fundamentally a product of Lancia, an Italian automaker and a subsidiary of Stellantis (previously a part of the Fiat Chrysler Automobiles group). Specifically, the Ypsilon is a continuation of the Lancia Ypsilon line, a city car that has been in production since the 1980s.
In an effort to consolidate brands across markets, the decision was made to market the Lancia Ypsilon as the Chrysler Ypsilon in certain markets like the United Kingdom and Ireland, starting from around 2011. This was a part of a broader strategy where several Lancia models were sold under the Chrysler brand in the UK.
The Ypsilon’s legacy is mostly tied to Lancia in Italy, where the nameplate had a much longer and more recognized history. However, its brief period as a Chrysler-badged vehicle in the UK and Ireland serves as an interesting case study in the challenges and complexities of automotive branding across different markets.
Chrysler Ypsilon Sales Figures
Note: these statistics include sales of the Chrysler Ypsilon separately. Click on the brand to find sales numbers of the Lancia-Chrysler Ypsilon combined and of the Lancia Ypsilon separately.