BMW Group Sales Data, Trends & Analysis the Canadian Automotive Market
BMW Group sales include the BMW and Mini brands. This is your hub for the entire BMW Group sales data for the Canadian market. The BMW Group, officially known as Bayerische Motoren Werke AG, is a German multinational company that produces luxury vehicles and motorcycles. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945.After World War II, BMW began producing automobiles and motorcycles again in 1948.
The BMW brand is the core brand of the group, producing a wide range of premium cars and SUVs. They range from the compact 1 Series to the luxurious 7 Series and includes the “i” sub-brand for electric vehicles, such as the i3 and i4. Acquired by BMW in 2000, MINI produces a range of small cars that build upon the heritage of the classic Mini Cooper. Acquired by BMW in 1998, Rolls-Royce produces ultra-luxurious cars known for their opulence and craftsmanship.
BMW Group Canada Sales Figures & Recent Highlights
BMW began selling cars in Canada in 1986 through its subsidiary, BMW Canada Inc. Since then, the brand has gained a strong presence in the Canadian luxury car market. In the broader context, the Canadian automotive market has faced similar challenges as the global market, such as the impact of the COVID-19 pandemic, semiconductor shortages, and the accelerating transition to electric vehicles. BMW, like other manufacturers, navigated these challenges with adaptations in its offerings and strategies.
Recent Brand Highlights for the BMW Group in Canada:
BMW: Similar to its performance in other markets, BMW has seen consistent growth in Canada over the years, particularly within the luxury car segment. The SUV lineup, especially models like the X3, X5, and X7, resonated well with Canadian consumers. Additionally, BMW’s efforts toward electrification, with models like the i3, i4, and iX, also caught attention, given the increasing interest in electric vehicles in Canada.
MINI: The brand experienced peaks and valleys in terms of popularity since its reintroduction in the early 2000s. As in the U.S., MINI faced challenges due to a declining trend in small car sales, but models like the MINI Countryman presented a response to the Canadian preference for larger vehicles and SUVs.
Rolls-Royce: While the Canadian market is considerably smaller than the U.S. for ultra-luxury vehicles, Rolls-Royce has maintained a niche presence. Newer models, including the Cullinan SUV, have found a place among the ultra-affluent consumers in Canada.
BMW Group Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total BMW Group sales volumes for the Canadian automotive market, broken out by year. This data captures all BMW Group sales for the entire Canadian automotive market, including sub-brands like MINI and Rolls-Royce.
BMW Group Canada Annual Sales Units & Growth Chart
Below is a visual representation of BMW Group’s Canada sales units over time. We have both the BMW Group sales units and the growth in the Canadianmarket. Click on the items in the legend to see each series by itself.
BMW Group Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the BMW Group in Canada, shown against the BMW Group’s marketshare changes in Canada. This gives you a good look into how the BMW Group has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.