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Land Rover Discovery Sales Figures

Land Rover Discovery

Here you will find monthly and yearly Canadian, European, Chinese and U.S. sales figures for the Land Rover Discovery. To see the Discovery’s LR4 predecessor, click here. The Discovery Sport is a distinct vehicle. The Land Rover Discovery is a luxury SUV produced by the British manufacturer Land Rover. Since its introduction in 1989, the Discovery has been positioned as a versatile and capable SUV, offering both off-road prowess and on-road comfort. Over the years, it has evolved to include cutting-edge technology, enhanced luxury, and modern design while maintaining its core values of capability and utility.

Land Rover Discovery Overview

The Land Rover Discovery is a mid-size luxury SUV that was first introduced in 1989. It is currently in its fifth generation, which was introduced in 2020. The Discovery is known for its off-road capability, luxurious interior, and wide range of features.

The current-generation Discovery is available with a choice of two engines: a 3.0-liter turbocharged inline-six engine and a 3.0-liter turbocharged inline-six engine with mild-hybrid assistance. All two engines are mated to an eight-speed automatic transmission. The Discovery is available in a variety of trim levels, including the base S, the mid-level SE, and the top-of-the-line HSE. The Discovery is a popular car in the United States. It has won numerous awards, including the 2020 Autotrader SUV of the Year award.

Land Rover Discovery Sales Figures

Land Rover Discovery U.S Sales Data & Charts

US Monthly Sales

US Annual Sales

Year Sales Units
2005 817
2006 1
2010 5,274
2011 7,970
2012 7,953
2013 7,093
2014 4,679
2015 9,031
2016 10,772
2017 6,398
2018 9,842
2019 9,184
2020 5,811
2021 4,398
2022 1,488
2023 2,416

US Annual Growth

Land Rover Discovery Canada Sales Data & Charts

Canada Annual Sales

Year Sales Units
2012 566
2013 438
2014 446
2015 706
2016 764
2017 602
2018 892
2019 693
2020 324
2021 213

Canada Annual Growth

Land Rover Discovery Europe Sales Data & Charts

Europe Annual Sales

Year Sales Units
2016 26,557
2017 42,616
2018 30,171
2019 26,373
2020 26,320
2021 22,378
2022 14,118

Europe Annual Growth

Land Rover Discovery China Sales Data & Charts

Local production of the Discovery Sport in China started in October 2015, but Land Rover didn’t publish official Chinese sales figures of the model until May 2016.

China Annual Sales

Year Sales Units
2016 26,557
2017 42,616
2018 30,171
2019 26,373
2020 26,320
2021 22,378
2022 14,849

China Annual Growth