Large SUV Sales In America - 2008 Year End

2009 Kia Borrego orange
In 2008, when a financial crisis of massive proportions was only just starting to make itself known to homeowners and car buyers, the market share owned by this large SUV segment slid to 2.7% from 3.5% in 2007.

GM's market share in the category declined to 58.9% from 60.7% in 2007 as sales of the quartet - Suburban, Tahoe, Yukon, and Yukon XL - slid 38%, slightly worse than the loss achieved by the overarching segment. Suddenly only 8.3% of GM's U.S. volume was generated by these big sport-utilities, including the Cadillac Escalade and Escalade ESV.

Toyota did see a slight uptick in Sequoia sales thanks to the arrival of a new model, but Armada sales were cut in half at Nissan. Kia sold its first 1869 Borregos, but only 22,663 Borregos would be sold before Kia cancelled the model. In 2008, GM was capable of selling that many Tahoes in a three-month span.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. This table is sortable, so you can rank large sport-utility vehicles any which way you like.

Click Column Headers To Sort • 2009 Year End • 2007 Year End
SUV
2008
2007
%
Change
54,058
83,673-35.4%
91,578
146,256-37.4%
22,254
28,788-22.7%
21,420
45,503-52.9%
55,123
90,287-38.9%
39,064
63,428-38.4%
26,404
45,303-41.7%
1869
------
15,685
31,632-50.4%
30,693
23,27331.9%
---
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Total
358,148
558,143-35.8%
Source: Automakers

RECOMMENDED READING
Top 10 Best-Selling SUVs In America - 2008 Year End
Top 10 Best-Selling SUVs In America - 2007 Year End
Large SUV Sales In America - 2007 Year End
Large SUV Sales In America - 2009 Year End

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