The Chrysler Town & Country, BMW 1-Series, Toyota Versa, Toyota Prius, Lexus ES, Mazda 6, and Lexus GX all saw their volume cut in half from May 2010 levels. Yet those seven vehicles didn’t suffer badly enough to be included in a list of the Top 10 Worst-Selling Cars In America In May 2011.
We’re all well acquainted with the facts. Supply issues stung Toyota, Honda, Nissan, and Mazda in May 2011. This resulted in artificially declining sales figures for some models, such as the Prius, that are generally quite popular. Down 51.4% in May, the Prius only missed this Worst Sellers list because sales of the ES, 6, GX, ZDX, and Toyota Yaris fell even harder. The Prius was part of America’s Top 20 Best-Selling Cars list just one month ago, although that list is based on total volume, not percentage increases.
Rather than talk about those that missed the list, consider those that did not. Leading the way was the Mercedes-Benz SLS AMG. Perhaps buyers are holding out for the new SLS AMG Roadster? It’s strange to see a vehicle as successful as the SLS AMG fall so suddenly, so let’s assume there’s a good reason. The CLS and SLK Benzes are both in the midst of generational changes. Overall Mercedes-Benz volume hasn’t been hurt by the slow changeover.
Generational changes explain the Hyundai Accent’s presence here, as well. Its rival from Toyota, however, is just plain struggling. Yaris sales are off 50% year-to-date. The Acura RL and Lexus GS aren’t all that desirable even when Japan hasn’t been struck by a handful of industry-affecting disasters. The same could unfortunately be said of the eminently usable Honda Ridgeline.
Whither the Cadillac STS? Yes, sales of the STS dropped 67.8% in May, but production has ended, so it’s time to give the Caddy a break. Bring on the XTS Platinum… please.