Volvo car sales in the United States were down 9.9% from a not wildly high October 2009. Yes, Volvo sales were up last year, but only up to the point at which Volvo USA was the ninth-best-selling luxury car brand in America. Lo and behold, Volvo USA was the ninth-best-selling luxury car brand in America in October 2010, as well. Sales go up; sales go down; Volvo is a long way from battling even Lincoln for eighth place.

Volvo’s most popular model in October wasn’t their most recently introduced model, the 2011 Volvo S60. No, the S60 wasn’t even as successful as the struggling S80, a car long-thought to be uncompetitive. It’s true that the new Volvo S60 hasn’t really had time in the marketplace to “meet people”, but sales are actually down from last month.

So why does a Volvo fan harp on Volvo’s struggles? And why aren’t Volvo’s selling? Volvo’s message is perhaps a bit muddied: safety then style, style then safety. In the end, Volvos compete in really challenging segments and there are numerous less successful cars in those segments. Volvo just happens to put a few middling performers together, an act which combined for 3996 American sales in October.

Volvo XC60: 1044
Year-over-year volume change: +16%
Last month: 878
Year-to-date: 9414

Volvo XC90: 921
Year-over-year volume change: -6.2%
Last month: 709
Year-to-date: 7902

Volvo XC70/V70: 520
Year-over-year volume change: -24.7%
Last month: 742
Year-to-date: 6646

Volvo S80: 354
Year-over-year volume change: -34.6%
Last month: 739
Year-to-date: 6693

Volvo S40: 353
Year-over-year volume change: -56.5%
Last month: 279
Year-to-date: 4828

Volvo C70: 237
Year-over-year volume change: +10.7%
Last month: 207
Year-to-date: 3982

Volvo C30: 230
Year-over-year volume change: -27.4%
Last month: 248
Year-to-date: 3469

Volvo S60: 208
Year-over-year volume change: +700%
Last month: 262
Year-to-date: 670

Volvo V50: 129
Year-over-year volume change: -43.7%
Last month: 88
Year-to-date: 1510

Related From GoodCarBadCar.net
U.S. Auto Sales By Brand – October 2010
Volvo Canada Sales – October 2010
Mercedes-Benz USA Sales – October 2010
BMW USA Sales – October 2010