With its sights set on becoming the world’s largest automaker, Germany’s gigantic Volkswagen conglomerate needs the United States to start buying more cars; more Volkswagens specifically. October 2010 smelled of progress: Volkswagen USA sales were up 17.9% to 20,084. Still, in one of the planet’s top two largest markets, Volkswagen sold fewer cars than Kia and BMW/Mini.
After the jump you’ll find model-by-model breakdowns from Audi USA and Porsche USA, but VeeDub’s October 2010 figures from America present some interesting tidbits. Popular though the 2011 Volkswagen Jetta may be, the Golf-based Volkswagen Jetta SportWagen is actually, by itself, more popular than the Volkswagen Golf/GTI tandem. In fact, separate the Jetta SportWagen from the new Jetta sedan and the SportWagen was Volkswagen USA’s second best-selling model in October 2010. Others clearly see what The Good Car Guy sees. Nevertheless, SportWagen sales fell slightly in October.
Considering how the SUV segment in America has not died, Volkswagen’s American dealers must be crying out for a steady supply of the new Touareg. Granted, the 2011 Volkswagen Touareg Hybrid is priced at $60,565, not exactly the heart of the market where Volkswagen USA really needs to increase sales.
Audi USA sales climbed 10.5% in October 2010 to 8128. Although sales of the brand’s most popular U.S. model, the A4, dropped sharply from October 2009 levels, the Audi Q5 helped pick up the slack quite nicely. Audi A6 sales aren’t ready to overtake the Mercedes-Benz E-Class or BMW 5-Series, but any increase is nice to see, especially when the car itself is considered by many to be better than the Benz or BMW. The Audi R8 continues to be a roaring success. For such an expensive, niche-market model, the R8 and V10-engined R8 5.2 sell in remarkably high numbers. Year-to-date R8 sales are off 2.5%, but don’t be surprised if that number shrinks to where sales level off, a difficult feat for any ultra-fashionable model. The 2011 Audi A3 2.0 TDI made up 46.5% of all A3 sales in October 2010, the best October ever for Audi of America.
Audi A4: 2469
Year-over-year volume change: -18.1%
Audi Q5: 2099
Year-over-year volume change: +69.5%
Audi A5: 1147
Year-over-year volume change: +3.6%
Audi A6: 824
Year-over-year volume change: +23.2%
Audi Q7: 789
Year-over-year volume change: +17.6%
Audi A3: 622
Year-over-year volume change: +144.9%
Audi TT: 83
Year-over-year volume change: -44.7%
Audi R8: 60
Year-over-year volume change: +33.3%
Audi A8: 35
Year-over-year volume change: -83.2%
Porsche was hit hard by the economic turmoil of the last couple years. In some areas it was socially inappropriate to splash cash on a swanky new sports car. In other parts of the world, arranging financing for a new Porsche was nearly impossible. But in large part due to a spectacular October 2010 for Porsche Cars North America, Porsche’s U.S. sales are up 27.5% for the year. October Porsche America sales volume jumped from 1642 in 2009 to 2647 last month. For those who are shocked by the fact that Porsche’s two most popular models are the second-generation SUV and an ugly hatchbackish sedan, remember the 20 different 911 variants currently available at Porsche.com/USA.