Top 10 Worst-Selling Vehicles In America – April 2013

For The Fourth Time This Year, iQ Sales Have Fallen

With the Audi A3 dying off in Sportback form and the next A3, a sedan, not yet here, the nameplate is suffering. Sales fell 91% in April. This’ll make a for a huge year-over-year increase next April. Hooray.

Toyota was an avid participant in the worst sellers class in April, with the FJ Cruiser, Yaris, and Scion iQ. In all, seven continuing nameplates lost more than half their sales in April, including the three Toyotas.

Every Vehicle Ranked By April 2013 & YTD U.S. Sales

Measuring cars purely by volume, the A3 again makes an appearance, and it was joined by the new-to-America Kia Cadenza. I’d say that it was early, and the Cadenza may not be here for long. But large mainstream brand cars aren’t traditionally high-volume products.

Historical monthly and yearly sales figures for all these cars can be accessed by selecting a make and model at GCBC’s Sales Stats page. America’s 30 best sellers, some of which posted declining year-over-year volumes, were published yesterday.

April 2014 – May 2013 – March 2013 – April 2012

Rank	Worst-Selling Car By Percentage Decline	% Change	April 2013	April 2012
#1	Audi A3	– 91.4%	55	642
#2	Toyota FJ Cruiser	– 73.6%	262	994
#3	Scion iQ	– 60.1%	384	962
#4	Infiniti EX	– 59.7%	91	226
#5	Mercedes-Benz SLS AMG	– 55.8%	46	104
#6	Volvo S80	– 52.3%	123	258
#7	Toyota Yaris	– 51.7%	2066	4274
#8	Acura TSX	– 48.3%	1622	3138
#9	Honda Insight	– 47.0%	391	738
#10	Chrysler 300	– 46.9%	4120	7763

Rank	Worst-Selling Car By Volume (Base Prices Under $45,000)	April 2013	April 2012	% Change
#1	Audi A3	55	642	– 91.4%
#2	Kia Cadenza	61	—–	—–
#3	Infiniti EX	91	226	– 59.7%
#4	Subaru Tribeca	116	154	– 24.7%
#5	Volvo S80	123	258	– 52.3%
#6	Mitsubishi i MiEV	127	79	+ 60.8%
#7	Land Rover LR2	144	233	– 38.2%
#8	Audi TT	170	207	– 17.9%
#9	Scion iQ	384	962	– 60.1%
#10	Honda CR-Z	405	334	+ 21.3%

Rank	Worst-Selling Car By Volume (All Vehicles)	April 2013	April 2012	% Change
#1	Mercedes-Benz CL-Class	37	63	– 41.3%
#2	Mercedes-Benz SLS AMG	46	104	– 55.8%
#3	Audi A3	55	642	– 91.4%
#4	SRT (Dodge) Viper	60	—–	—–
#5	Kia Cadenza	61	—–	—–
#6	Audi R8	71	92	– 22.8%
#7	Infiniti EX	91	226	– 59.7%
#8	Nissan GT-R	103	118	– 12.7%
#9	Jaguar XK	109	113	– 3.5%
#10	Subaru Tribeca	116	154	– 24.7%

Source: Manufacturers & ANDC
Vehicle must have been on sale in April 2013, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer’s website through April 2013. Chevrolet’s Caprice PPV, Lexus LFA, Honda FCX are not eligible for this list. Sales by brands like Ferrari, Lamborghini, Lotus, Maserati, Rolls-Royce, and Bentley go unreported, unfortunately.
* In the near-term, for the purposes of the worst sellers list, GCBC will be viewing the Acura RL and RLX as one car.
* Note: Toyota Prius Plug-In sales fell 63.8% to 599 units, but GCBC views the PI as just a powertrain option on the Prius nameplate, which combined, was down 24.7% in April.

One Comment

Mark17705 says:

May 4, 2013 at 11:35 am

Toyota halted sales of its FJ Cruiser due to a seatbelt recall situation beginning in mid-March. It was a complicated redesign of the seatbelt system that exascerbated the issue. Toyota will only sell its corrected inventory so there is a lot of demand building up while the units trickle out.