U.S. sales of Detroit’s famed muscle car trio tumbled 36% in January 2017, a year-over-year dive valued at nearly 6800 lost sales.
January is not a month on which to base future pony car sales, but after sales of each car decreased in 2016 and the category slid 9%, it’s entirely possible that January acts as a predictor of harsh declines yet to come.
Ford’s intention is to buck up demand in the latter portion of the year with an updated 2018 Mustang. But as consumers increasingly look to higher-riding vehicles as their enthusiast purchase – Tacomas, Wranglers, F-150 Raptors – it’s increasingly difficult to sell Camaros and Challengers and Mustangs. The base is happy, of course. But the base is only so large.
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Mustang sales slid 33% in January 2017, but the Ford still led the category, outselling the second-ranked Camaro by 1458 units. It was the worst full month for the Camaro since the nameplate returned in 2009.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page.
These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Mobile users can thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Automakers & ANDC * indicates a vehicle which is also shown in another GCBC segment breakdown ^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series. Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari (200), Lamborghini (52), Lotus, Rolls-Royce (119) etc. are unfortunately not broken down by model. estimates say sales for Aston Martin and Lotus in the first seven months of 2016 were 87 and 15, respectively. RECOMMENDED READING Sporty Car Sales In America – February 2017 Sporty Car Sales In America – December 2016 Sporty Car Sales In America – January 2016 Top 20 Best-Selling Cars In America – January 2017 U.S. Auto Sales Brand Rankings – January 2017