All three of America’s most popular sports coupes posted sharp U.S. sales declines in May 2016. Through the first five months of 2016, all three are selling less often this year than they were last year.
That makes sense when it comes to the Ford Mustang, which last year sold at a pace more torrid than anything achieved by the Mustang since before the Chevrolet Camaro and Dodge Challenger returned in the latter part of the last decade. The Mustang was brand new last year. Now, today, in early 2016, the Mustang isn’t the freshest piece of metal on the dealer forecourt.
Moreover, it’s still selling really, really well. Ford reported more than 10,000 Mustang sales in May 2016, the third consecutive five-digit sales month for the Blue Oval pony car. The Mustang is America’s 15th-best-selling car overall.
But the Chevrolet Camaro’s 40% drop in May – Camaro sales are down 6% so far this year – is more disturbing.
Yes, General Motors has decided to become a less fleet-friendly company. GM sold 22,000 fewer new vehicles to daily rental fleets in May 2016 than in May 2015.
But the Camaro is also a brand new car. And May is typically a particularly strong month for sales of the Camaro, America’s best-selling sporting car in five consecutive years between 2010 and 2014. In 2014 and 2015, in fact, May was the highest-volume month on the calendar for the Chevrolet Camaro.
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But Chevrolet reported only 5827 Camaro sales in May 2016. Each month that we see relatively low figures for the Camaro, we make mention of the ramp-up and/or the de-emphasizing of fleet at GM. But we’re beginning to wonder if complaints we levelled against the latest Camaro – admittedly an improved car underneath those clothes – when the new car debuted are complaints which carry weight in the marketplace.
The sixth-gen Camaro does not look like a strikingly new car. Yes, the Camaro cognoscenti will note the difference when one new Camaro headlight peeks around a corner. But the cognoscenti is not a 560,000-person-strong group. Of the 560,000 fifth-gen Camaros sold in America, many thousands were sold to people who have perhaps not noticed that the new car is, well, all that new.
And that may be part of the problem for the 2016 Chevrolet Camaro, which sold just once for every 1.8 Mustangs in May 2016.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Automakers & ANDC * indicates a vehicle which is also shown in another GCBC segment breakdown ^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series. Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don’t use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. estimates say sales for Aston Martin and Lotus in the first five months of 2016 were 430 and 70, respectively. Figures through the first five months of 2016: Bentley (484), Ferrari (960), Lamborghini (436), and Rolls-Royce (374). RECOMMENDED READING Sporty Car Sales In America – June 2016 Sporty Car Sales In America – April 2016 Sporty Car Sales In America – May 2015 Top 20 Best-Selling Cars In America – May 2016 U.S. Auto Sales Brand Rankings – May 2016