In the middle of winter, Porsche USA sold more 911s than in any month since May of last year. In fact, that May total was just one unit higher than what Porsche managed in January 2013. Year-over-year, 911 sales jumped 29%. The 911 was the top-selling Porsche passenger car – 289 units ahead of the Panamera – and it was responsible for 26% of Porsche volume in January 2013.
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Nearly 200 more 911s were sold in the United States last month than in the same period a year earlier. The arrival of the 991-gen Carrera 4 didn’t hurt. Porsche also sold an extra 344 Boxsters this January than last. (A year ago, the previous-gen Boxster was dying off.) These gains, plus the Cayenne’s 51% jump, were enough to cover up the Cayman’s near-disappearance and the Panamera’s 16% drop and enough to generate Porsche’s highest-volume January in the company’s history.
Compared with January 2012, the Mercedes-Benz SL-Class, Nissan GT-R, and Porsche Boxster posted triple-digit gains. Gains of more than 40% were reported by the BMW Z4, Chevrolet Corvette, and Subaru Impreza WRX.
Declines worse than 20% – in a market which grew 14%, you might recall – were posted by the Audi TT, BMW 1-Series, Infiniti non-sedan G37, Mini’s Cooper Coupe, the Nissan 370Z, Volkswagen Eos, Volkswagen Golf GTI, Volvo C70, Audi R8, Jaguar XK, and Mercedes-Benz SLS AMG. Because of their low-volume nature, many of these models are prone to fluctuation.
GoodCarBadCar recently made these sporty car sales tables sortable. Simply click a column header to sort; click it again to reverse the order. Click any model name to find historical monthly and yearly sales figures, or make a model selection at GCBC’s Sales Stats page. You can also click either of the accompanying charts for a larger view.
Source: Manufacturers & ANDC * Indicates a vehicle that is also shown in another GCBC segment breakdown ** Indicates a vehicle that is represented in full in another GCBC segment breakdown Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above.