No, the U.S. auto industry isn’t currently growing at the rapid pace it did in early 2013, but sales of small SUVs and crossovers are shooting through the roof as a handful of Japanese-brand utilities steal market share from the class leaders. Jeep’s new Cherokee is certainly have an impact, as well.
U.S. sales of the Mazda CX-5 jumped 72% to 9353 units in February 2014.
U.S. sales of the Subaru Forester shot up 95% to 10,773 units in February 2014.
U.S. sales of the Toyota RAV4 increased 23% to 16,451 in February 2014.
U.S. sales of the Nissan Rogue rose 73% to 17,197 units in February 2014.
The Cherokee, meanwhile, was up 671% from the Liberty’s February 2013 performance.
February 2013’s figures show the Ford Escape, Honda CR-V, and Chevrolet Equinox – still the segment leaders – claiming 41.7% market share. In February 2014, despite the CR-V’s slight increase and the Equinox’s more meaningful improvement, the trio combined to own 34.9% of the segment, a huge drop, indeed.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.