Kia car sales were down 19.4% in the United States in September 2013 as the overall new vehicle market in the abbreviated month slid 4.4%.
But those Kia sales include 926 extra sales from the Cadenza, which wasn’t on sale at this time last year. Exclude the Cadenza, and Kia passenger car sales fell 22.1%.
And even that figure includes the best-selling Kia, the midsize Optima, which fell 18.6% in September. Excluding the Cadenza and the Optima shows that sales of Kia’s small car trio – Forte, Rio, Soul – fell from 19,550 in September 2012 to 14,729, a 24.7% decline.
The new Forte has been slow getting going, as its Hyundai partner climbs the compact leaderboard. The Forte was America’s ninth-best-selling compact car a year ago but fell to eleventh last month.The Soul, also undergoing a refresh, is only falling from its best year on record, and its year-to-date decline is slight.
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Sales of the Rio are actually up slightly this year, something which can’t be said of the Hyundai Accent, Mazda 2, or Toyota Yaris.
So are we just picking on Kia for the fun of it? Not at all: GoodCarBadCar named the Rio hatchback to the annual Good 12, and the 2014 Forte received a glowing review on these pages a few months ago.
Only four brands reported worse year-over-year passenger car declines in September than Kia. Chevrolet cars were down 21%, but so much of that loss was attributed to the Cruze. Acura cars fell 39%, but that’s hardly news. Mitsubishi cars were down 39%, but their car lineup is shrinking.
That leaves Scion as the only comparable outfit. But even there, sales of one car, the FR-S, improved, while the iQ, tC, xB, and xD reported huge percentage losses.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank compacts, subcompacts, and other small cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.