U.S. passenger car volume slid 6% in March 2016, a year-over-year drop of more than 45,000 units despite the fact that March 2016 hosted two additional selling days compared with March 2015.
Sharp declines at Toyota, which builds the best-selling Camry and America’s second-best-selling small car, were especially harmful. The Camry, Corolla, Avalon, Yaris, and Prius family combined to lose 12,117 sales in March alone and 23,137 in the first-quarter of 2016.
Premium auto brands did the passenger car market no favours in March, either. BMW car volume plunged 32%, Cadillac car sales slid 4%, car sales at Infiniti fell 11%, Lexus car volume was down 14%, Lincoln’s two cars slipped 11%, Mercedes-Benz’s cars were down 19%, and Volvo car sales dropped 34%.
In each case, the decline was sharper than the rate of decline in the market overall.
With luxury-branded cars, this was most keenly felt with the most popular models. The 26th-best-selling car in America in 2016’s first three months is the top-selling premium brand car, Mercedes-Benz’s C-Class, sales of which fell 13% in March. The next-highest-volume premium car, BMW’s 3-Series, was down 34% in March 2016.
As for the Camry, even its noteworthy 9% drop in March sales didn’t stop the midsize Toyota from easily claiming victory as America’s best-selling car. The Nissan Altima trailed the Camry more than 2000 units in March.
Through the first-quarter of 2016, the second-ranked Honda Civic (up 31%) is 8941 sales back of the Camry, sales of which are down 4%.
Reminder: these are 2016 year-to-date rankings, but you can sort cars by March volume by clicking the March 2016 column header, or you can rank cars by improvements or declines using the % columns. Or, most importantly, you can list automakers together by selecting the Car column header.
As always, you can find historical monthly and yearly sales figures for any of these vehicles by selecting a make and model at GCBC’s Sales Stats page.
Source: Automakers & ANDC * Italicized, asterisked, unranked lines are nothing more than available breakdowns, already included in the model’s total, not in addition to the model’s total. ² Total Prius Family sales: down 24.7% to 12,075 in March; down 20.8% to 31,936 YTD. ³ Hyundai USA combines sales of the Genesis and Genesis Coupe. ° Overall figure is the total of passenger car sales from all brands which report model-specific sales figures. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. estimates say sales for Aston Martin and Lotus in 2016’s first-quarter were 258 and 42, respectively. Tesla, unfortunately, doesn’t release model-specific monthly U.S. sales data, but we source estimates from HybridCars.com. Model S sales estimate: up 70% to 3400 in March; up 34.7% to 6600 YTD.