Full-size pickup trucks – Silverado, Ram, F-Series, Sierra, Titan, Tundra – recorded 2,456,656 U.S. sales in 2004, an increase of 7.8% compared with 2003’s full-size sales (2,279,336), when the Titan was just becoming a thing. Full-size trucks, not including the Cadillac Escalade EXT and Chevrolet Avalanche, accounted for 76.3% of the overall truck market.
Small and midsize trucks – all but the eight full-size nameplates mentioned above – were down from 743,656 to 670,786, a 9.8% year-over-year drop. These trucks, twelve nameplates in all, generated 20.8% of the truck market’s sales. Together, all these trucks produced 19% of the 16.9 million new vehicle sales generated by the U.S. auto industry in 2004, up from 18.8% in 2003.
Here is a complete rundown of the complete U.S. pickup truck market in 2004 (and 2003) with sales figures for 20 different nameplates.
Click Column Headers To Sort Trucks By Volume Or % Change