Full-size pickup trucks – Silverado, Ram, F-Series, Sierra, Titan, Tundra – recorded 2,456,656 U.S. sales in 2004, an increase of 7.8% compared with 2003’s full-size sales (2,279,336), when the Titan was just becoming a thing. Full-size trucks, not including the Cadillac Escalade EXT and Chevrolet Avalanche, accounted for 76.3% of the overall truck market.
• Complete U.S. Pickup Truck Market Sales Figures – 2005 Year End
• Complete U.S. Pickup Truck Market Sales Figures – 2006 Year End
Small and midsize trucks – all but the eight full-size nameplates mentioned above – were down from 743,656 to 670,786, a 9.8% year-over-year drop. These trucks, twelve nameplates in all, generated 20.8% of the truck market’s sales. Together, all these trucks produced 19% of the 16.9 million new vehicle sales generated by the U.S. auto industry in 2004, up from 18.8% in 2003.
Here is a complete rundown of the complete U.S. pickup truck market in 2004 (and 2003) with sales figures for 20 different nameplates.
Click Column Headers To Sort Trucks By Volume Or % Change
Pickup Truck
|
2004
|
2003
|
%
Change |
---|---|---|---|
Cadillac Escalade EXT |
9638
|
11,256
|
-14.4% |
Chevrolet Avalanche |
80,566
|
93,482
|
-13.8% |
Chevrolet Colorado |
117,475
|
3535
|
3223% |
Chevrolet S10 |
10,014
|
136,573
|
-92.7% |
Chevrolet Silverado |
680,768
|
684,302
|
-0.5% |
Chevrolet SSR |
9648
|
1664
|
480% |
Dodge Dakota |
105,614
|
111,273
|
-5.1% |
Dodge Ram |
426,289
|
449,371
|
-5.1% |
Ford F-Series |
939,511
|
845,586
|
11.1% |
Ford Ranger |
156,322
|
209,117
|
-25.2% |
GMC Canyon |
27,193
|
1471
|
1749% |
GMC Sierra |
213,756
|
196,689
|
8.7% |
GMC Sonoma |
3303
|
35,040
|
-90.6% |
Isuzu Hombre |
—
|
4
|
-100% |
Mazda B-Series |
10,266
|
14,970
|
-31.4% |
Nissan Frontier |
70,703
|
65,161
|
8.5% |
Nissan Titan |
83,848
|
2072
|
3947% |
Subaru Baja |
7316
|
10,694
|
-31.6% |
Toyota Tacoma |
152,932
|
154,154
|
-0.8% |
Toyota Tundra |
112,484
|
101,316
|
11.0% |
—
|
—
|
— | — |
Total
|
3,217,646
|
3,127,730 | 2.9% |
Source: Automakers & ANDC