15 pickup truck nameplates collected 154,369 U.S. buyers in November 2012. 36% of those sales occurred in Ford showrooms. Sales of Ford’s F-Series jumped 18% last month. Year-to-date, the F-Series’ growth of 12% is slightly below the overall industry’s 14% gains, but it’s hugely impressive nonetheless.
General Motors collected a total of 45,991 pickup truck sales in November 2012. That’s 25% of the company’s total U.S. volume. GM has improved incentives of late, but even with sufficient inventory, sales have been in decline. The trucks are old; this isn’t surprising. But now that GM has shown the 2014 Chevrolet Silverado and the 2014 GMC Sierra, it isn’t going to get any easier to convince customers to buy the aging GMT900 truck twins, not if they can wait a few months for the much improved 2014s.
18% of the new pickup trucks registered in America last month were sold by import brands. Sales of the Honda Ridgeline, Toyota Tundra, and fifth-ranked Toyota Tacoma are all growing at an above-average clip this year.
As always, you can click any model name in the table below to see historical monthly and yearly sales figures. Or you can select any make or model at GCBC’s Sales Stats home. Any vehicle you can’t find tabled here will be listed elsewhere – you can select from segments like commercial vans and large SUVs at GCBC’s The Tally page.
Click the accompanying chart for a larger view. In that chart, trucks are ranked by volume – they’re listed alphabetically in the tables below.