Now that we’re all nicely acquainted with the next Mini Cooper, at least in hardtop form, sales of the outgoing Mini are tumbling. January’s 50% decline in Cooper Hardtop sales follows up on 2013’s 8% drop.
With a chopping in half of sales of its normal best seller, Mini USA announced that January 2014’s most popular variant was the Countryman. However, Countryman sales also declined; quite sharply, in fact.
Sales of the Roadster and Coupe also slid below January 2013’s level, and Paceman sales, which had risen to their highest level yet in December (650) fell to just 111 units in January.