Year-over-year, Explorer volume fell 3% over the course of 2014’s first third, but sales shot up 26% in May and then 4% in June. Ford generated 9.5% of the Explorer’s June sales with the Police Interceptor Utility, a product which has sold 75% more often than the Taurus Police Interceptor over the last six months.
The Highlander is joined in Toyota showrooms by the surging Toyota 4Runner. Ford showrooms will soon be fortified by a new Edge – Ford hasn’t shown an all-new Edge since the first-generation model went on sale at the end of 2006.
The Edge is a surprisingly popular vehicle given that two-row Ford customers have a lower-priced option in the form of America’s second-best-selling utility, the Escape, and a roomier (and not much more costly) option in the form of the Explorer. Ford has made room for the Edge in that gap, and though less common now in the lead-up to the second-gen’s arrival, the Edge is undoubtedly a common sight.
The Explorer, of course, isn’t as common as it once was. It was America’s top-selling SUV as recently as 2006, when the now perennial winner, Honda’s CR-V, ranked third. Ford sold more than 430,000 Explorers in 2002 and will struggle to top 200,000 sales this year. Challengers are so much more common now, with premium brands reaching down and large and varied SUV/crossover product lines from most automakers.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank midsize SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.