In the United States, Toyota’s Camry sold a full 25% more often than its nearest competitor in May 2014. That margin of victory made for interesting market share results in the midsize car segment in May, as the Camry’s slice of the pie grew to 20% from 16.8% a year ago.
In fact, the top tier was especially dominant in the month of May, as the four best-selling midsize cars – Camry, Accord, Altima, Fusion – generated 64.8% of the category’s volume.
That’s way up from 57.2% in May 2013, well up on April 2014’s 59%, and substantially higher than the year-to-date total of 60.6% achieved by this quartet.
To contradict a non-factual impression, GCBC is always keen to point out that most midsize car buyers in America don’t choose a Camry.
Toyota has constructed the car in a way that’s guaranteed success, but with most buyers choosing something else, can’t we agree that most buyers actually don’t want what the Camry has to offer?
You can say most minivan buyers want a Chrysler or Dodge minivan. That’s true these days. Most truck buyers want a Detroit truck, rather than a Toyota. That’s true. In the case of the Camry, it’s a powerful entity, but not all-powerful.
Regardless, most midsize car buyers do choose a Camry, Accord, Altima, or Fusion. That was particularly true in May 2014.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank midsize cars of all kinds any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.