We knew U.S. sales of midsize cars were falling. Through the first seven months of 2016, the Toyota Camry-led midsize category had fallen 8% compared with the same period one year earlier, when, you’ll recall, midsize car sales were down 3% compared with the first seven months of 2014.
But along came August 2016, and U.S. sales of midsize cars were 26% lower than they were in August 2015, a drop valued at nearly 58,000 sales.
Only one member of the core midsize class reported improved sales.
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(The Buick Regal’s 52% increase is surprisingly inconsequential, and the Regal is an upmarket pretender lacking credentials.) Subaru Legacy sales jumped 36% to 5800 units, a low figure for a midsize category topped by five cars that sell more than three times that often. Subaru USA reported an all-time record in total sales, as well, thanks not only to the Legacy’s record performance but all-time bests from the Forester and Outback.
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Ah, yes, the Forester and Outback. The CR-V and RAV4. The Rogue and Escape. Vehicles which are stealing away market share from this once dominant midsize category with relative ease.
The Toyota Camry is still America’s best-selling passenger car, but in August, the Camry’s 13% year-over-year decline resulted in a trio of small crossovers – CR-V, RAV4, Rogue – outselling the midsize Toyota sedan, not to mention the three pickup trucks that typically do so, as well.
Of course, the Camry’s 13% drop in August was nothing compared with the declines reported by the Chrysler 200, Ford Fusion, Honda Accord, Hyundai Sonata, Kia Optima, Mazda 6, and Nissan Altima. Those seven vehicles alone lost 53,879 sales in August, a 35% decline.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank midsize cars any which way you like. Mobile users can now thumb across the tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.