March 2016 SUV sales volume grew by 9% in the United States, year-over-year growth of 48,000 units in a market which grew by approximately 49,000 units.
SUVs and crossovers accounted for mroe than 37% of America’s new vehicle market in the first-quarter of 2016, only a few points shy of the declining passenger car sector. Four out of every ten SUV/crossover sales originate with one of the ten most popular models in America: RAV4, Escape, CR-V, Rogue, Explorer, Equinox, Cherokee, Grand Cherokee, Wrangler, Highlander.
Not since October has any utility vehicle other than the Toyota RAV4 claimed top spot in the category. During that five-month span, Toyota sold 135,356 RAV4s in the United States, a 22% increase from the equivalent five-month period one year earlier. RAV4 volume has increased in each of the last seven months.
As Toyota’s cars struggle, a story we covered earlier this morning, Toyota’s SUVs and crossovers are surging, nearly masking the losses incurred by the Camry, Corolla, Yaris, Avalon, and Prius.
Along with the RAV4’s 14% first-quarter increase, Highlander sales are up 9% in advance of the refreshed model’s arrival. The Toyota 4Runner is now America’s 18th-best-selling SUV thanks to a 16% year-over-year increase. Even Sequoia and Land Cruiser sales are rising. And at Toyota’s upmarket Lexus division, the brand’s four utility vehicles collectively reported an 11% increase in U.S. volume in 2016’s first-quarter.
Included in the RAV4’s March total of 29,045 sales were 3073 RAV4 Hybrids. 7484, fully 10%, of the 76,122 RAV4s sold during the first three months of 2016 were RAV4 Hybrids.
At any time, click the Rank column to return to the original format. If you’re on a mobile device, you may need to choose the full version of the site (at the bottom of the page) in order to use the sortable function.
Reminder: these are 2016 year-to-date rankings, but you can sort SUVs/crossovers by March volume by clicking the March 2016 column header, or you can rank SUVs/crossovers by improvements or declines using the % columns. Or, most importantly, you can list automakers together by selecting the SUV/Crossover column header.
As always, you can find historical monthly and yearly sales figures for any of these vehicles by selecting a make and model at GCBC’s Sales Stats page.
Source: Automakers & ANDC * Italicized, asterisked, unranked lines are nothing more than available breakdowns, already included in the model’s total, not in addition to the model’s total. ° Overall figure is the total of SUV/crossover sales from all brands which report model-specific sales figures. Tesla, unfortunately, doesn’t release model-specific monthly U.S. sales data, but we source estimates from HybridCars.com. Model X estimate: 1800 in March; 2700 YTD.