U.S. passenger car sales fell 1.2% in March 2013. Not surprisingly, some of the cars which contributed to this decline were low-volume coupes, convertibles, roadsters, and sports cars. Two, the Chevrolet Camaro and Ford Mustang, were high-volume American muscle cars.
Camaro volume slid by 1190 units in March. Camaro sales were down 12% in the first quarter, or 2726 units. Chevrolet posted a 4% decline in U.S. Camaro sales last year, falling 3858 units after 2011 set a record for the latest iteration of the Camaro.
With the Chevrolet Camaro’s decline, however slight it may be, is the Ford Mustang surging to the top of the muscle car class?
Nope. Mustang sales fell 15% in March and are down 14% through the end of Q1. At this time last year, the Camaro was 1791 units ahead of the Ford Mustang. Through the first three months of 2012, the Mustang is 1878 units back.
This is opening up space for the Dodge Challenger. Dodge sold more Challengers in March than in any month in the model’s history. The Challenger still ranks third in what amounts to a three-car class. But the difference is a 2780-unit gap between it and the second-ranked Mustang, as opposed to 2012’s gap of 9609 units.
You can click any model name in the tables below to find historical monthly and yearly U.S. sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank U.S. sporty cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Manufacturers & ANDC
* indicates a car that is also displayed in another GCBC segment breakdown or displayed in full elsewhere
** Beetle and Cooper breakdown included in the total above
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch.