Taking estimates for the Tesla Model S into account, along with the sales of four other mainstream brand (but clearly very premium) cars and eight super-premium brands, the luxury car market in America is up 12.3% this year. This far exceeds the overall industry’s 6.9% increase. Even when estimates for
Clearly, there is some ignorance: high-end purchases at brands like GMC, with the Denali models, plus the sales generated by $40K+ Volkswagen Touaregs and relatively pricey large cars like the Hyundai Genesis, Toyota Avalon, Nissan Maxima, Chrysler 300, and the Buick LaCrosse, are left out. Where does the line get drawn? It depends who you ask.
The point of this lengthy list, however, is to showcase sales of established premium brands like Mercedes-Benz, BMW, Lexus, and Audi. Sales at twelve key premium brands rose 11% in April and are up 11.1% through the first four months of 2013.
In all, we’ve listed 89 different luxury nameplates, plus the $80K Toyota Land Cruiser. Then the list lengthens to include the Tesla, Corvette, Equus, and GT-R, before lengthening again to show estimates for six brands and tallies for Bentley and Maserati, too. None of those eight brands release model-specific sales data.
At the top of the list, you’ll see the emphasis on affordable luxury. The four leading cars account for 21% of the premium brand output. Their base prices range from $32,550 to $39,660. Keep in mind, pricing for the Chevrolet Tahoe, America’s 21st-best-selling SUV, starts at $39,850 and rises to around $60,000. “Luxury” means what you want it to mean.
These are year-to-date rankings, but you can sort luxury autos by April volume by clicking the April 2013 column header, or you can rank cars by improvements or declines using the % columns. Or, most importantly, you can list an automaker’s vehicles together by selecting the Luxury Vehicle column header. Just remember, the list is horizontally flipped from the norm: YTD on the left, monthly data on the right.