Just as the Porsche Cayenne sells about half as often as the BMW X5 and Mercedes-Benz M-Class, it seems unlikely that the upcoming Porsche Macan will compete sale-for-sale with the Audi Q5 and Mercedes-Benz GLK.
We do, however, believe that the Macan will outsell the Cayenne, just as the Q5 outsells the Audi Q7 but unlike the Acura RDX, BMW X3, Infiniti QX50, Range Rover Evoque, and Mercedes-Benz GLK, which are all outsold by their bigger brethren, the MDX, X5, QX60, Range Rover Sport, and Mercedes-Benz M-Class.
The Macan will be a hit, but the reason its sales figures likely won’t measure up to, for example, the 3700 RDXs sold per month has plenty to do with price. Porsche won’t initially release a base model: the Macan S starts at $49,900. (The upper-level X3 xDrive35i starts at $44,900.)
The Macan S represents a 31% discount compared with the Macan Turbo, not terribly out of line with the 39% discount the Cayenne S represents in comparison with the Cayenne Turbo. (The Macan Turbo, at more than $100,000 fully-optioned, is no Acura RDX.) Yet if we assume Porsche will drop the price of the base Macan 26% from the Macan S’s $49,900 – the way the base Cayenne is down 26% from the Cayenne S’s price – then the $37,000 starting price doesn’t seem quite believable, as that would place it directly in line with the base Q5 and GLK. (BMW charges $39,800 for a base X3.) A drop to $42,500 seems more likely, and with that pricing structure, 1300 Macan sales per month in the model’s first year sounds like a realistic forecast, followed by a more typical 1600-1700 Macans per month in 2015.
Click Chart (Or Macan Images) To Expand
Acura, Audi, BMW, Land Rover, Mercedes-Benz, and Volvo likely won’t be handing over a large chunk of their U.S. volume. The segment is growing – only 6.5% in November but a wild 31% year-to-date – and Porsche will simply help to fuel that growth.
The nine small crossovers which appear in the first table below have generated 4.4% of America’s SUV/CUV sales through the first eleven months of 2013, up from 3.8% during the same period one year ago.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.