May 2015 was the first full month of sales for Land Rover USA’s new Discovery Sport. A replacement for the LR2 (formerly the Freelander) and not the LR4 (which is known as a Discovery in other parts of the world), the Discovery Sport is a 5+2 in a class full of five seaters.
440 copies of the Discovery Sport were sold in May. Land Rover USA has only sold more than 400 LR2s twice in the last five years.
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If the Discovery Sport is to become the top-selling Land Rover in America, it’ll need to routinely sell around 1500 units per month. But if it’s to play among the big boys in its category, Land Rover will need to sell 4000 Discovery Sports per month.
That’s unlikely, but at 2000-2500 sales per month, the Discovery Sport will be an upper mid-level player in the small luxury SUV/crossover category, just ahead of former Ford PAG stablemates from Volvo (XC60) and Lincoln (MKC).
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.