With respective year-over-year sales gains of 14% and 13%, the Lexus RX and Acura MDX were the major players in America’s luxury crossover segment in July 2014. MDX sales are up by 13,182 units year-to-date, a pleasant increase for a brand that’s seen sales in its changing car division dwindle and the RDX slide 1%.
Click Chart To Expand. Chart should read 407 X6 sales, as per BMW’s correction.
Meanwhile, Lexus RX sales are up by 2667 units so far this year. The NX, arriving soon, will undercut the RX in price but should cater to a bit of a different buyer.
BMW USA sold their first 262 X4s in July. It’s hard to imagine that the X4 will be anything but an X6-like addition to the X3 range, as the X6 is to the X5. BMW sells eight X5s for every X6. July was just the beginning, but BMW sold six X3s for every X4.
The Lincoln MKC arrived in late May but put up its first meaningful numbers in July, with 1534 sales. Porsche sold 952 Macans, meaning sales at Porsche’s utility vehicle range jumped 60% in July 2014.
These luxury brand utility vehicles are the key part of premium auto growth in America. Evidence of that can clearly be seen in the smaller section’s total, where sales grew 10%, or 1816 units, compared with July 2013. This isn’t just down to the addition of the MKC and Macan. And even if it was, that would still suggest increased demand in the vehicle category.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.