With luxury SUV/crossover sales climbing in the United States, one way for an automaker’s contender to stand out from the pack is to sell fewer copies of vehicles which should be selling more often.
Click Chart To Expand
Infiniti’s QX50, formerly the EX, wasn’t a successful take on the small luxury crossover theme when it was introduced in 2007. Sales fell every year since 2008 – a 73% drop between 2008 and 2013 – and are down 39% in 2014. April sales more than doubled, but that still didn’t create enough volume for the QX50 to sell even as often as the very rare Land Rover LR2.
Struggling Volvo relied on the XC60 for 32% of the brand’s volume during the first four months of 2013. But XC60 sales are down 19% in 2014, and the XC60 now accounts for less than 28% of Volvo sales.
You’ve heard coaches say, “A team’s best players need to be the team’s best players.” In Volvo’s case, they need their former best seller (2010) to be a best seller. And it’s not.
Land Rover’s LR4 is a different kind of utility vehicle in this era of severe softening. Absurdly capable off-road and shaped like the Discoverys of yore, the LR4 hasn’t been popular since about 2005. But now we’re waiting on a replacement, previewed by the New York auto show’s Discovery Vision concept, and that explains much of the LR4’s horrific 2014 decline.
Through the first four months of 2013, America’s favourite premium brand utility vehicle is the Lexus RX, which is the 20th-best-selling SUV/crossover overall. The RX leads the Acura MDX by 9585 units and the Cadillac SRX by 9912 units.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Automakers & ANDC * indicates a vehicle which is also shown in another GCBC segment breakdown GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the Volkswagen Touareg and Volvo XC70 here but also with mainstream brand SUVs and midsize luxury cars, respectively… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.