June 2016 was the best month of U.S. sales in the brief history of the BMW 2-Series.
U.S. 2-Series sales jumped 139% to 2554 units as June continued the uninterrupted streak of 2-Series sales improvement. BMW is on track to sell more than 22,000 copies of the 2-Series coupe and convertible in 2016, far better than the 13,132 sales managed by its 1-Series predecessor in 2010.
But elsewhere at BMW, car sales are nosediving. The most popular 3-Series, America’s second-best-selling premium brand passenger car nameplate, fell 23% in the first-half of 2016. The 4-Series, essentially a 3-Series offshoot, is likewise down 23%. Sales of the i3 and 5-Series are falling, as well.
These declines are particularly worthy of note at BMW, but they’re not entirely abnormal in the current U.S. auto market.
At Acura, TLX sales are down 15% this year. The Audi A3 is off last year’s pace by 7%. Cadillac ATS sales are down 22%.
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Every Infiniti car is in decline. Every Lexus car is in decline. Every Mercedes-Benz car besides the AMG GT? Also in decline. Aside from models which weren’t on sale at this stage in 2015, every Volvo car is in decline. The verdict is the same at Lincoln, as well.
Yet automakers are forging ahead with new luxury car plans, as evidenced by the arrival of the Volvo S90 in June. The S80 is a historic flop. Can the S90 successor do much better? Volvo USA wants to sell an average of 1250 S90s per month, though the goal for its V90 wagon sibling stands at only 1000 per year.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.