Typically America’s best-selling premium brand car, the BMW 3-Series suffered a 31% year-over-year drop to only 3287 January sales in 2016. As a result, the 3-Series ranked fourth overall among premium brand cars, more than 500 sales back of BMW’s bigger 5-Series; nearly 1800 sales behind the Mercedes-Benz C-Class.
January, of course, is a low-volume sales month for the industry and for the 3-Series, which is transitioning into updated MY2016 form. Only 1 out of every 20 3ers sold in America in 2015 left dealers in January of last year.
Moreover, the 3-Series’ sharp drop was by no means the only decline in its circle of rivals. The class-leading Mercedes-Benz C-Class took a 19% dive. The Audi A4 tumbled 18%. Lexus IS sales slid 36%. The Volvo S60 posted a massive 67% year-over-year decline.
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Among the larger 5-Series’ class, the BMW’s 13% increase was certainly an exception. Cadillac barely sold 1000 CTS sedans. The Acura RLX, Hyundai Equus, Infiniti Q70, Lexus GS, Mercedes-Benz E-Class, and Volvo S80 all reported losses of at least 20%.
Keep in mind, the U.S. auto industry’s collective 0.4% decline in January occurred largely because of a strange auto sales calendar.
The duration of the industry’s “January” was just 24 days and didn’t begin until January 5. In 2015, there were 26 selling days. Thus, for a car like the Infiniti Q50, which posted a 2% volume loss, the daily selling rate was actually up 6%.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.