The bigger and more expensive the luxury car is, the more likely it is to be selling less often in 2015 than it was in 2014. The opposite is true, too: the smaller and more affordable the luxury car is, the more likely it is that Americans are buying and leasing more of them than they were a year ago.
Take Mercedes-Benz and BMW, as examples. While the Mercedes-Benz S-Class and E-Class are down 9% and 29%, respectively, over the first ten months of 2015, U.S. sales of the C-Class are up 25% and the even more affordable CLA is up 21%.
At BMW, where the departing 7-Series is down 12% and 5-Series sales tumbled 17% in the first ten months of 2015, 2-Series sales are up 63% in 2015 and 3-Series sales have risen 5% in a stalled car market. In fact, for the 1-Series-replacing 2-Series, October 2015 was the best month ever in terms of U.S. sales.
At Audi USA, A4, A6, and A7 sales are lower this this year than they were a year ago. A3 sales, however, continue to rise. Acura hardly ever sells an RLX, but TLX sales climbed to the highest level yet in October.
Then, of course, there are the automakers which are selling fewer big luxury cars and fewer small luxury cars. Take Cadillac, which has watched as its CTS freefalls month after month. But Cadillac’s ATS is down 15%, as well. Can Cadillac rely on the new, surprisingly affordable CT6 to boost car volume?
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.