If you’re a luxury car which sold more often in May 2016 than in May 2015, you’re a rare beast, indeed.
Part of the reason for all the red font you see below was the shorter nature of the auto sales calendar in May 2016. Compared with May 2015, there were two fewer selling days in May 2016, which didn’t begin until May 3, 2016.
This means that cars which showed volume declines of less than 7.7% – Audi A4, Mercedes-Benz C-Class, Lexus GS, Lincoln MKZ – actually sold more often on an average sales day in May 2016 than at this point in 2015.
But the American car buying populace is steadily rejecting traditional premium cars in favour of their SUV brethren. Through the first five months of 2016, for instance, BMW’s 3-Series volume is down by an astonishing 27%, but BMW X3 volume is up 45%. The 3-Series’ loss of 9748 sales through five months – and lost sales in May – are partially made up for in BMW showrooms by the X3’s 4946 additional sales, including 720 additional sales in May.
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May 2016 also welcomed the arrival of an all-new 3-Series rival. The new Jaguar XE is the long-awaited successor to the Ford Mondeo-related Jaguar X-Type, a car which wasn’t terribly well received prior to the final copies finding customers in 2009.
Jaguar sold 33,000 X-Types in America in 2002. In 2016, that kind of sales pace would make the XE less popular than the Acura TLX, BMW 3-Series, BMW 4-Series, Infiniti Q50, Lexus IS, and Mercedes-Benz C-Class but more popular than any Audi car as well as the Cadillac ATS, Mercedes-Benz CLA, and Volvo S60.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.