Auto sales in March rose 3%, well off the 7% pace forecasted. Moreover, because March 2016 hosted two additional selling days compared with March 2015, the daily selling rate for the industry was down 4%. With pickup truck sales booming, SUVs and crossovers continuing apace, and even minivans gaining strength, how’d that happen?
Consider the losses incurred by the car divisions at most premium brands. BMW’s cars fell 32% in March; 26% in the first-quarter of 2016. The 3-Series, a perennial favourite among premium auto buyers, is down 30% so far this year, a loss of 6120 units for BMW’s U.S. dealers.
Mercedes-Benz’s cars are down 17% this year, having plunged 19% in the month of March. The C-Class, the greatest challenger for the aforementioned 3-Series, is down 15% this year, generating 3104 fewer sales in 2016 Q1 than 2015 Q1.
Lincoln’s cars fell 11% in March. Cadillac cars – while welcoming the new CT6 at the tail end of March – fell 4% last month. Infiniti car volume was down 11% in March 2016. Lexus car sales fell 14% in March. Audi’s cars were down 2% last month. Volvo’s cars plunged 34% in March.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.