In July 2014, BMW USA continued to take advantage of the Mercedes-Benz C-Class’s transition from one model to the next to increase the 3-Series/4-Series’ market share in America. C-Class sales fell 25%, year-over-year, a loss of 1904 units. 3-Series/4-Series volume was up 26%, a gain of 2607 units.
Like the C-Class, sales of the Audi A4 also decreased. Mercedes-Benz added 2378 sales via the CLA, however, meaning more Cs and CLAs were sold in the United States in July 2014 than in July 2013. Audi added 2164 sales with the A3, meaning more A3s and A4s were sold in July 2014 than in July 2013.
July was the first time since March, when the new A3 was just beginning to arrive in America, that the Mercedes-Benz CLA outsold its Audi rival. With only two doors in its entry-level 2-Series alternative, BMW sold only 638 copies in July.
Up a notch or three in terms of size and price, the Mercedes-Benz E-Class range outsold the BMW 5-Series by 972 units in July. Without the premium positioning of the E-Class and 5-Series, Lexus sold a similarly large number of ES sedans. Lexus’s true E-Class rival, the GS, was up 16% to 2001 units in July, just the fourth month above 2000 units for the GS in the last year.
Visiting GCBC Towers this week is Cadillac’s new CTS V Sport. With availability improving, the CTS seems poised for a breakout sales month. Thus far, the new CTS hasn’t exactly set the sales charts on fire, falling 29% in July in a year-over-year comparison that surely wouldn’t favour the new upmarket car.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.