The U.S. auto industry set sales records in calendar year 2015, but the record-setting volume wasn’t powered by passenger cars. Instead, pickup trucks and SUVs/crossovers powered the auto industry to record-setting volume.
As a follow-up to the record-setting year of 2015, U.S. auto sales are up 3.4% and surged by nearly 7% to the best February since 2001 last month. But again, traditional cars simply aren’t the reason for growth. More specifically, luxury cars are particularly worthy of blame. Car volume is down 4.3% this year; down 0.4% in February. But premium brand passenger car volume tumbled 14.5% in February and plunged 17.2% in 2016’s first two months.
Rare is the entry level luxury car that isn’t selling less often – way less often – in 2016 than in 2015. From the top sellers, Mercedes-Benz’s C-Class and BMW’s 3-Series, through to niche models like the BMW i3 and Lexus CT200h , on to mid-tier players such as the Audi A3 and Lexus IS, almost everything is falling.
Move up a class and the story is much the same: Mercedes-Benz E-Class, BMW 5-Series, Audi A6? Down.
Through the first two months of 2015, 13.5% of the passenger cars sold in America were sold by premium auto brands. Their market share is down to 11.7% in 2016.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.