In February 2014, American car buyers once again made the BMW 3-Series and its 4-Series two-door sibling the best-selling luxury car range. Overall BMW car sales slid 1% in February, however, as the 1-Series/2-Series, 5-Series, 6-Series, 7-Series, and Z4 all declined.
Audi’s A3 is back. As a sedan. Audi has only sold 31 A3s in the last seven months, and zero in the last three months, as the A3 hatchback’s departure was not perfectly timed with the A3 sedan’s arrival. Some have said the new A3 makes the A4 a difficult purchase/lease to justify, others have found it quite small when considered against upmarket versions of volume-brand midsize cars.
We’re only talking about month number one, but Mercedes-Benz’s more established CLA sold on nearly four occasions for every A3 sold last month. Expect that gap to close dramatically before summer.
Even when combined, Audi’s bigger offerings, the A6 and A7, continue to lag well behind the class leaders, BMW’s 5-Series and Mercedes-Benz’s massive E-Class range. The E-Class, not even taking the CLS into account, was nearly twice as popular as the A6/A7 tandem in February, for example. Audi is increasingly the luxury brand to beat on a global stage, but its inability to sell passenger cars on a BMW/Benzesque fashion in the United States is noteworthy.
The Q5 crossover brings in more than a quarter of Audi’s sales. No utility vehicle at BMW or Benz is responsible for more than 15% of total brand sales.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.