Yet so dominant is the 3-Series that it sells about as often as its two most popular alternatives combined. Indeed, in more direct rival terms, the C-Class and Audi A4 didn’t combine to sell nearly as often as the BMW in 2014. (The ES is really targeting a different buyer.)
BMW continues to expand its range of offerings under the 3 and 4-Series’ banners. There are now multiple four-door options, for example. Lacking some of the sharpness of older 3-Series’, the car continues to trade on its reputation for sportiness while catering to the comfort-minded whims of thousands of buyers.
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For the bigger 5-Series and 7-Series, however, BMW’s methods have not met with massive U.S. success of late. After levelling off in 2013, 5-Series volume fell 7% in the United States in 2014, a year in which the auto industry produced 6% gains and the car market itself improved by nearly 2%. (Unable to match the Mercedes-Benz S-Class, 7-Series volume was down 2% in 2014 after falling in 2011, 2012, and 2013.) BMW has also forged ahead with a two-door approach to the entry-level market. As Mercedes-Benz sold 27,365 CLAs in 2014 and Audi sold 22,250 A3s, BMW sold 7345 copies of the 2-Series.
Nevertheless, BMW USA set an annual sales record in 2014. Thank the 3-Series, and thank the SAVs. BMWs five-model X lineup was up 8%, forming just under one-third of all BMW sales.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.