U.S. sales of full-size, volume brand SUVs tumbled 32% in June 2015 (and 3% in the first-half of 2015) as GM’s big brutes saw their market share fall from 79% in June 2014, when they were newly launched, to 70% in June 2015.
The Suburban, Tahoe, Yukon, and Yukon XL collectively lost nearly 10,000 sales, a 40% year-over-year sales decline. Their exclusively premium-oriented Cadillac Escalade and Escalade ESV were down 20% and 6%, respectively.
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An opportunity certainly presented itself for the import nameplates in the segment, the Nissan Armada and Toyota Sequoia. Although their volume remained low, their sales increased by 22% and 18% last month, gains of 222 units for the Armada and 171 units for the Sequoia.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank large sport-utility vehicles any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.