Americans registered 267% more new Range Rovers in November 2013 than in November 2012, and they did so despite the lack of a hilarious comedian portraying an out-of-touch broadcaster in Land Rover commercials on YouTube.
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Undoubtedly, one big reason for the Range Rover’s increase was the dearth of Range Rover sales a year ago, when the model was in a run-out phase. (Likewise, Dodge Durango sales, while not in a run-out phase, were falling to terrible lows last year, making huge increases this year easier to come by for what was and is a decent product.)
Yet Range Rover sales in November 2013 weren’t just higher than Range Rover sales in November 2012 – they were higher than Range Rover sales at any point last year, and at any point this year other than July.
We’ve now seen consecutive four-digit sales months from the Range Rover; and four such months this year after just one four-digit sales month in 2011 and one more in 2012.
Even by the standards of high volume luxury SUVs, the Range Rover isn’t that rare. Yes, the Mercedes-Benz GL-Class sold more than twice as often in November, in what was a slower month for the big GL. But it costs $20,000 less than the Rangie in base trim.
Land Rover introduced a new long-wheelbase form of the Range Rover at the L.A. auto show in November. Rear leg room expands by 7.3 inches. It’s the first extra-long Range Rover in two decades.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is now sortable, so you can rank large luxury SUVs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Automakers & ANDC GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.