BMW 7-Series sales are beginning to recover in the United States now that the company is transitioning into the sixth-generation G11 car for model year 2016. 7-Series sales in 2015 fell to a six-year low with less than 10,000 units sold for a second consecutive year. Between 2002 and 2015, U.S. 7-Series sales plunged 58%.
But with 847 sales in January 2015, the 7-Series shows signs of life. That’s not the kind of success achieved by the 7-Series in 2002, of course. But it was the best January since 2012.
Nevertheless, U.S. sales of the Mercedes-Benz S-Class, even in a poor month for the S-Class, were significantly more numerous. S-Class volume fell 19% to 1277 units, or 50% more volume than the second-ranked 7-Series managed.
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Together, they accounted for nearly six out of every ten cars sold in their category, or an even larger market share figure if you remove the BMW 6-Series, a hugely expensive but less spacious car also sold as a coupe and convertible.
For Mercedes-Benz, the 1277 S-Class sedans and coupes sold in January is likely greater than the total number of sales the Audi A8, Jaguar XJ, or Porsche Panamera will achieve in 2016’s first quarter.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.