Not since May 2013 has the Mercedes-Benz S-Class been America’s favourite large luxury sedan. Mercedes’ replacement phase for the S-Class will make it difficult for the company’s flagship sedan to repeat as the premium leader.
With one quarter remaining in 2013, the BMW 7-Series leads the S-Class by 948 units. 7-Series sales rose 271% in September after jumping 173% in August.
The S-Class was beaten by all its rivals in September, though not if we open our minds to include the much less costly Hyundai Equus in the class. Equus sales rose to their second highest level in September. At 371 units, only August 2013’s 435-unit performance was better.
The BMW 7-Series has a current base price of $74,000. Current S-Class pricing has the base car at $92,900, although greater availability of models will bring that down somewhat. The Equus starts at $61,000.
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Perhaps due in part to poor S-Class availability, sales of Mercedes-Benz’s $72,100-$106,500 CLS-Class increased 28% in September 2013. September marked the first time Mercedes-Benz USA has sold more than 800 CLS sedans in a single month since August of last year.
You can click any model name in the table below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is now sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.