Exclude the fast-rising BMW 6-Series from the equation and sales of flagship luxury cars still increased 11.1% to 6683 units in March 2014.
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The 6-Series’ rise is inexplicable, not just because of the 249% year-over-year increase, but the fact that this increase doesn’t follow up on a poor March 2013. 6-Series sales were up 15.5% at this time last year.
Sales of the 6-Series (coupe, convertible, and Gran Coupe inclusive, as per BMW’s release) overshadowed even the 89% jump in Mercedes-Benz S-Class volume. Among traditional large luxury car players – a list which wouldn’t include the A7, 6-Series, or CLS – the S-Class continues to be the leader.
But the 6-Series range, with pricing that positions it above the 7-Series, is clearly an alternative for the sporting-oriented buyer in this class, just like the less costly A7 and CLS.
In this group, only the Audi A8, 7-Series, and Lexus LS posted year-over-year sales declines in March 2014, and they’re also among the lot which have reported decreased year-to-date sales. The A8 ranked alongside the Porsche Panamera, its VW Group cousin, as the lowest-volume cars in the category in March, although the Jaguar XJ sold less often than the Panamera in Q1 of 2014.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.