After four consecutive months of decline, U.S. sales of the Mercedes-Benz S-Class jumped 10% in February 2016. Mercedes-Benz’s market share in the S-Class’s category thus increased to 42% from 30% a year ago as sales of numerous S-Class rivals declined sharply.
The Audi A8 plunged 27%. Lexus LS sales slid 26% below 500 units for just the third time in the last 44 months. Porsche Panamera volume fell by a third to only 293 units.
The S-Class’s increase wasn’t the only improvement among large luxury flagships. The new BMW 7-Series posted an 8% uptick and produced the second-highest total in the category. Jaguar XJ sales shot up 47%, but with only 356 units, the XJ remains a low-volume player in America.
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The BMW 6-Series’ 79% drop is both significant and insignificant. The 6-Series, in Gran Coupe form, is a high-priced sedan capable of steering buyers away from the 7-Series.
But the 6-Series is perhaps better known because BMW sells the 6-Series in coupe and convertible forms, though the same will soon be said of the top-selling S-Class.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.