Americans bought a lot of vehicles from luxury brands in 2015.
BMW, Lexus, Mercedes-Benz, and Audi – the four highest-volume upmarket brands in America – all set annual U.S. sales records in 2015. Got that? Never before have they sold as many new vehicles in America as they did in 2015.
During the year in which the auto industry’s 40-odd auto brands combined to set an industry-wide volume record, only a baker’s dozen brands set their own records. (Land Rover and Porsche were the only other premium brands to do so.)
U.S. Vehicle Sales Rankings By Model – 2015 Year End
U.S. Car Sales Rankings By Model – 2015 Year End
Yet while the industry surged and many of their parent brands reached new heights, flagship luxury cars all tumbled. The Audi A8? Down 16%. The BMW 7-Series? Down 5%. The Jaguar XJ? Down 17%. The Lexus LS? Down 16%. The Porsche Panamera? Down 13%.
The Mercedes-Benz S-Class, the segment’s top seller? Down 13%.
For the S-Class, this represents a more distinct loss of sales, so high was its total in 2014. Mercedes-Benz dealers lost 3342 S-Class sales in 2015.
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The good news for Mercedes-Benz dealers? They sold 21,934 S-Classes over the course of 2015; 21,934 copies of a car which bases at $95,650; 21,934 copies of a car during a year in which its three big German rivals (A8, 7-Series, Panamera) managed but 19,267 combined sales.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is now sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Click Column Headers To Sort • December 2016 • January 2016 • November 2015 • December 2014
|
Large Luxury Car
|
December
2015 |
December
2014 |
%
Change |
2015
|
2014
|
%
Change |
|---|---|---|---|---|---|---|
|
Audi A7 *
|
841
|
524 | 60.5% | 7721 | 8133 | -5.1% |
|
424
|
732 | -42.1% | 4990 | 5904 | -15.5% | |
|
1461
|
890 | 64.2% | 8146 | 8647 | -5.8% | |
|
1266
|
1096 | 15.5% | 9292 | 9744 | -4.6% | |
|
207
|
375 | -44.8% | 3611 | 4329 | -16.6% | |
|
854
|
1020 | -16.3% | 7165 | 8559 | -16.3% | |
|
581
|
575 | 1.0% | 6152 | 6981 | -11.9% | |
|
2163
|
2832 | -23.6% | 21,934 | 25,276 | -13.2% | |
|
256
|
320 | -20.0% | 4985 | 5740 | -13.2% | |
|
—
|
—
|
— | — | — | — | — |
|
Total
|
8053
|
8364 | -3.7% | 73,996 | 83,313 | -11.2% |
Source: Automakers & ANDC
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the the A7 and CLS here but also with midsize luxury cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin and Lotus are unfortunately not broken down by model. estimates say sales for those brands in 2015 were 1020 and 80, respectively. Ferrari, according to the WSJ, sold 2124 cars in 2015. Lamborghini sales totalled 1009 units. Rolls-Royce sold 840 cars; Bentley 2686; Maserati 11,697. Tesla, unfortunately, doesn’t release model-specific monthly U.S. sales data, but HybridCars.com estimates 26,400 Tesla Model S sales in 2015, 3500 in December.
RECOMMENDED READING
Large Luxury Car Sales In America – December & 2016 Year End
Large Luxury Car Sales In America – November 2015 YTD
Large Luxury Car Sales In America – December 2014 & Year End
Top 20 Best-Selling Cars In America – December 2015
U.S. Auto Sales Brand Rankings – December 2015 & Year End
Small & Midsize Luxury Car Sales In America – December 2015 & Year End