Americans bought a lot of vehicles from luxury brands in 2015.
BMW, Lexus, Mercedes-Benz, and Audi – the four highest-volume upmarket brands in America – all set annual U.S. sales records in 2015. Got that? Never before have they sold as many new vehicles in America as they did in 2015.
During the year in which the auto industry’s 40-odd auto brands combined to set an industry-wide volume record, only a baker’s dozen brands set their own records. (Land Rover and Porsche were the only other premium brands to do so.)
Yet while the industry surged and many of their parent brands reached new heights, flagship luxury cars all tumbled. The Audi A8? Down 16%. The BMW 7-Series? Down 5%. The Jaguar XJ? Down 17%. The Lexus LS? Down 16%. The Porsche Panamera? Down 13%.
The Mercedes-Benz S-Class, the segment’s top seller? Down 13%.
For the S-Class, this represents a more distinct loss of sales, so high was its total in 2014. Mercedes-Benz dealers lost 3342 S-Class sales in 2015.
The good news for Mercedes-Benz dealers? They sold 21,934 S-Classes over the course of 2015; 21,934 copies of a car which bases at $95,650; 21,934 copies of a car during a year in which its three big German rivals (A8, 7-Series, Panamera) managed but 19,267 combined sales.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is now sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.