For every 3.5 S-Class sedans sold in America in July, BMW sold but one 7-Series. The S-Class outsold the Audi A8 by a similar margin, the Lexus LS by a 3-to-1 count.
Year-to-date, Mercedes-Benz USA has sold 13,366 GL SUVs; not quite that many S-Classes. In July, however, as in June, the S-Class outsold the GL.
This is of some consequence, as the rise of high-end SUVs has caused sales of these large luxury flagship sedans to gradually decline. But the S-Class/GL-Class equation isn’t the only one that matters.
Consider the Jaguar XJ, which is likely to sell around 5000 copies in 2014, or half as many as XJs as were sold in 2004, when the car looked like the one in the above image. Meanwhile, after five years in the four digits, Land Rover sold 12,221 Range Rovers in 2013 and could top 13,000 units in 2014. Mercedes-Benz could sell 23,000 S-Classes this year; they sold nearly 31,000 in 2006, when fewer than 19,000 GLs were sold.
What about those other big luxury cars, the ones which lack the high prices and brand stature of the S-Class and 7-Series? Hyundai sold 305 copies of the Equus in July (2082 YTD), Kia sold 132 K900s (and 948 since March), and Cadillac reported 1939 XTS sales (13,429 YTD).
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.