BMW’s iconic 3-Series nameplate – with help from the renamed 4-Series two-door-that-is-a-3-Series – was America’s top-selling premium brand nameplate in September 2013.
The 3-Series outsold the Lexus RX by 912 units and the Mercedes-Benz C-Class, its most direct rival, by 2132 units.
The C-Class’s September and future totals will surely be affected by the presence of the new CLA-Class. In its first month on the market, the CLA found 2310 buyers.
The C-Class and CLA were responsible for 52% of Benz passenger car volume in September. The 3-Series (and 4-Series) attracted 56% of BMW’s passenger car volume last month. Lexus’s RX generated 39% of all Lexus sales in September.
BMW’s inventory at Cars.com is currently showing 426 4-Series coupes in stock at BMW dealers to go along with 17,000 copies of the 3-Series. Mercedes-Benz’s inventory shows around 1400 CLA250s.
Strong gains from Mercedes-Benz’s E-Class were matched or bettered by other top-selling premium vehicles like the BMW X5 (up 22%), Audi A4 (up 26%), Audi Q5 (up 45%), M-B M-Class (up 30%), and the Lexus IS, which reported gains of 953 units, or 42%. The IS outsold the new Infiniti Q50 by 834 units in September. Add the outgoing G37 sedan to the Q50’s total, however, and the Infiniti outsold the Lexus IS by 934 units.
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Cadillac ATS sales shot up 348%, but at 2739 units, the ATS fell far short of cracking this list of the top 15 best-selling luxury brand vehicles. Indeed, ATS sales in September were at their second-lowest level of the year.
Historical monthly and yearly sales figures for any of these models can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.
For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $40K. * A4 sales include the Allroad.
Luxury Vehicle (Base Prices Above $45K)
Year To Date
YTD % Change
Cadillac Escalade & ESV/EXT
GMC Yukon XL
Land Rover Range Rover Sport
Source: Manufacturers & ANDC Red font indicates year-over-year declining sales $45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 – M, RS, and AMG models come to mind, specifically – but in the case of the second list, we know that none of the registrations were of cars priced at $32,550, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,075. Total Infiniti G/Q50/Q60 volume equalled 4988 units in August (up 35.7%) and 39,003 units in the first nine months of 2013 (down 15.3%.)