Not GM’s 83% market share in the full-size SUV segment. Not Porsche Macan’s overtaking of the Porsche Panamera in year-to-date sales results. Not Jeep’s 49% year-over-year sales improvement.
Okay, well maybe that last one, too. But the big story in August related to record Toyota RAV4 sales which followed up on July’s record Toyota RAV4 sales. The key difference, however, related to the RAV4’s position on the leaderboard. No SUV or crossover sold as often as the RAV4 in August.
For the first time since March 2010, something other than the Ford Escape or Honda CR-V led the small SUV/crossover segment, and the SUV/crossover category, as a whole. RAV4 sales jumped 52% compared with August 2013.
These are popular vehicles, of that there is no doubt. And typically, the CR-V and Escape are more popular than the RAV4. The trio generated approximately four out of every ten sales in their category last month and 5.4% of all new vehicle sales in America so far this year.
They’re all on pace for record annual sales in 2014, as is the Nissan Rogue, and the Subaru Forester, and the Jeep Wrangler, and the Dodge Journey.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.