Acura has long been in need of replacing the TL and TLX, and in one fell swoop they’ve done so with the TLX. (We’ve placed the TLX, with its base price of $30,995 and its clear sporting intentions – unlike the truly midsize, comfort-oriented Lexus ES – with the smaller/entry luxury machines. There’s plenty of overlap in these categories, and calling up the TLX as a Lincoln MKZ rival, or the Infiniti Q50 as a Cadillac CTS alternative, is as justifiable as it is erroneous.)
For just leaving the starting gate, the TLX’s first month with 2286 sales would be more than enough to make Acura dealers happy. (They still had 703 TSXs and TLs to sell, too.)
But when studying TLX sales both now and in the future, remember what Acura was able to do with the TL and TSX in the past, and not just with those two passenger cars. In August 2005, Acura sold 7026 TLs, 3426 TSXs. And 1721 RLs. And 1644 RSXs. And 25 NSXs. 13,842 cars in total. Although the auto industry’s total output was 7% stronger in August 2014 than it was nine years ago, total Acura sales were down 19% even though the brand’s utility vehicle volume was up 95%. Acura car sales last month were down 64% compared with August 2005 and down 19% compared with August 2014.
It’s far too early to judge the TLX. Recent Acura car introductions haven’t gone well, from the ILX to the RLX (down 53% to just 216 units in August) to the outgoing TL and TSX. The TLX doesn’t have what it takes visually to change that trend, but it may have what it takes economically – with very low prices – and under the skin.
Meanwhile, BMW sold 12,477 3-Series and 4-Series sedans and coupes and hatchbacks and wagons and convertibles in August, 2.5 times the total achieved by Acura’s whole car division. Comparisons with the 3-Series, of course, don’t flatter any rival automaker, not Acura, not Mercedes-Benz, not Audi.
You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury brand cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.